Empregos
Marketing Specialist
The Marketing Specialist will have the primary responsibility for the strategic marketing activities supporting some segments in our Hygiene, Health, and Consumable (HHC) business in LATAM.
The position will report to a marketing manager based in Brazil.
The marketing specialist will closely work with marketing managers, marketing communications, pricing, product line management, commercial teams, technical service and R&D teams to support business growth strategies.
Location:
This role will be located in Brazil (Guarulhos or Campinas) with flexible work (home office and office).
Description:
Manage new product development projects through the stage gate process for assigned business segments in the region. In this process the marketing specialist I will act as project manager, keeping others on task, but also owning the marketing deliverables throughout the process, such as gathering voice of customer (VOC) and product requirements, market segmentation, creating value proposition statements, and creation and execution of marketing campaigns.
Gather and organize information to design marketing content and promotional materials and work with marketing communications to create and deliver those materials in the most effective way and according to brand guidelines. This includes but is not limited to things like sell sheets, sales presentations, social media or email marketing campaigns, videos, blogs, product selection guides, web/digital tools, and value calculators.
Manage customer or industry related events for the assigned market segments by working with your commercial team members to identify event needs and support the execution within the budgeted spend for the event. These are events such as trade shows (live or virtual), webinars, customer visits, etc.
Oversee implementation and management of proper new product set ups, product line strategies and pricing into our internal management systems such as FLIP, eStore, etc.
Work to improve customer experience by working with digital contents into different company tools like an Academy, newsletter, webinars or others, in order to enhance customer experience and loyalty. Use content created in other regions & translate and create local content as needed.
Required Qualifications:
Preferred Qualifications:
English – Advanced Level
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